E-commerce

WCAG 2.1 AA accessibility audit for E-commerce

E-commerce websites are among the most affected by the European Accessibility Act. An inaccessible purchase flow excludes 15% of the population and exposes your business to sanctions. Whether you use Shopify, PrestaShop, Magento or a custom solution, your online store must comply with WCAG 2.1 AA criteria.

Why E-commerce must be WCAG compliant

EAA priority target

The European Accessibility Act primarily targets e-commerce services. Fines reach EUR 50,000 per violation and regulatory enforcement is intensifying.

Every barrier = a lost customer

A payment form without labels, a filter unusable by keyboard, a button without accessible text: every barrier reduces your conversion rate and excludes potential buyers.

SEO and conversion rate

Accessible product pages (alt text, semantic structure, schema.org markup) rank better on Google and are easier to understand for all users.

Common accessibility issues on E-commerce

Purchase funnel not keyboard navigable

The steps add to cart, address entry, delivery selection and payment must be fully operable by keyboard. This is rarely the case.

Inaccessible search filters

Filters by price, size, color use custom JavaScript components without ARIA attributes (role, aria-expanded, aria-selected).

Product images without alt text

Product photos and visuals lack descriptive text alternatives. Screen readers convey no information about the product.

Dynamic notifications not announced

Messages like 'Added to cart', 'Stock error', 'Promotion applied' are not announced to assistive technologies (missing aria-live).

What Scrutia detects on your E-commerce website

Full keyboard testing of the purchase flow

Verification of all forms (search, registration, payment)

Analysis of filters and interactive components (ARIA, keyboard)

Detection of images without text alternatives

Contrast verification on prices, buttons and text

Dynamic notification testing (aria-live)

Frequently asked questions — E-commerce

Does Scrutia test the payment process?

Scrutia analyzes pages accessible without authentication: homepage, product pages, collections, cart. For payment pages (checkout), we test what is publicly accessible. If you need a full checkout audit, contact us for a staging environment audit.

My e-commerce site is on PrestaShop/Magento, is it compatible?

Yes. Scrutia analyzes the final rendering of your site as it appears in a browser. The backend technology (PrestaShop, Magento, WooCommerce, custom solution) does not matter: we test the rendered HTML, CSS and JavaScript.

How many pages are analyzed in the audit?

Scrutia analyzes the page you submit as well as the most important linked pages (main navigation, internal links). For an e-commerce site, this typically covers the homepage, a category page and a product page.

Test your E-commerce website

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Test my E-commerce website

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